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Two Sisters Turn Card Game into Global Business

July 13, 2026
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Sisters Mrinalini and Nyonika Mitra turned a card game they created while caring for their mother battling cancer into a global business reaching 40 countries. The Oxford and LSE graduates gave up careers abroad to return to Lucknow, India, to care for their mother. Weekly board game sessions inspired their creation. Their company crossed 00,000 revenue while retaining 100% equity through crowdfunding. Every illustration is hand-drawn. The game combines ancient mythology with original music and storytelling. The sisters proved purpose-driven businesses can achieve remarkable global reach.

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